Real Estate LEAD GENERATION – Agent or Duck?

I recently read a blog that compared ducks begging for food at a waterside restaurant to real estate agents prospecting for business. I thought it a good analogy, as we often see agents waiting around the office (pond) for a suspect buyer or seller to drop in, just like the ducks on the pond, not [...]

By | 2019-01-21T10:03:50-05:00 April 25th, 2018|Featured, SMARTCLASS|1 Comment

Not the Same Ol’C.R.A.P. Continue Reacting According to the Past

Not the Same Ole    Continue Reacting According to the Past CRAP You cannot change a habit - You can only replace it with something else. EVERYTHING WE DO IS HABITUAL Our habit is to judge, tell, project, and sell – because that’s what we’ve been told, taught, shown, modeled, manipulated, and sold! Review the Power of Non-Selling [...]

By | 2018-11-12T19:55:17-05:00 March 6th, 2018|SMARTCLASS|0 Comments


At the beginning of the New Year, it's always time to get out the Crystal Ball, Tarot Cards, and Ouija Board for the forecast. And since I know next to nothing about politics, weather, financial and stock markets, I’ll speak to real estate. What’s old is old again – Agent success can be compartmentalized. Before I [...]

By | 2018-04-07T09:39:09-05:00 December 2nd, 2017|diaTRIBE, SMARTCLASS|1 Comment

To Judge or Not To Judge – I Say Judge!

To Judge or Not To Judge I Say Judge! Judgment is the evaluation of evidence in the making of a decision. We use our ability to judge hundreds of times daily in our personal and business decision making processes. However, ‘to judge’ or ‘be judged’ is, as they said on MAD TV, an “HNP, hole nuther [...]

By | 2018-04-07T09:39:10-05:00 July 29th, 2017|mindFLARE, SMARTCLASS|2 Comments

Real Estate’s NEXT Step – Think Retail

"Real estate is an impulse buy," as it relates to the plethora of real estate information now available to the consumer via the Internet. In my 2003 presentation for the annual sales rally of Centex Homes to their new homes sales consultants in Las Vegas, I repeated his quote to wild acclaim. Now Think Retail

By | 2018-04-07T09:39:10-05:00 July 28th, 2017|mindFLARE, SMARTCLASS|0 Comments

You Can’t Manage Time – You Can’t Multitask – But You CAN & DO ‘OMNITASK’

You Cannot Multitask - Discover ‘Omnitasking’ OmniTasking is a Fit for our Non-Linear Shape Shifting World This, based on the fact that Multitasking is linear! Flat line, one foot in front of the other, to and fro, right or left. An attempt to do multiple things simultaneously has long been called multitasking and it’s something we all think [...]

By | 2019-02-25T15:58:58-05:00 July 27th, 2017|Blog, mindFLARE, SMARTCLASS|7 Comments

Collaborative Consumer

Collaboration is the key to success with all clients and customers Life Is A Collaborative Effort By Rossi Unless we’ve made a decision to live alone and totally off the grid, we will encounter others. Most, unknown to us, are simply ignored. Those we know, well we have a decision to make, engage or [...]

By | 2018-11-26T10:56:50-05:00 July 24th, 2017|Blog, SMARTCLASS|0 Comments

Every Testimonial is a Marketing Masterpiece

Every Testimonial is a Marketing Masterpiece We spend tens of thousands of dollars on marketing our businesses, yet when patrons are asked, “Why did you do business with ______?” The answer is often, “Because my (family, friend, neighbor, etc.) did or referred me to them.” Many of us strive to achieve that pinnacle of success, [...]

By | 2018-06-20T17:14:20-05:00 July 10th, 2017|Blog, SMARTCLASS|4 Comments

It’s About EVOLUTION – Everything evolves or dies

It's About EVOLUTION - Everything evolves or dies Evolutionary Process as it applies to the Consumer by starting with your Family Evolution of the Real Estate Consumer Evolutionary Process as it applies to the Real Estate Business You can predict the future by watching the evolutionary process of Dependence/Independence/Interdependency. Rossi Tells Real [...]

By | 2018-04-14T13:48:56-05:00 July 8th, 2017|Featured, SMARTCLASS, VIDEO|1 Comment