PERCEPTION / REALITY
Brain – operates at 8,100 bits per nanosecond with the 90 billion neurons in your being, visually, auditory, kinesthetic, gustatory, and olfactory, simultaneously on a conscious, subconscious, and unconscious level.
The Brain is made to work on habit…
Habits Auto Pilot
Habits are Comfortable
Everything we do is Habitual
We program our subconscious thousands of times daily
Much of what we program is NEGATIVE. Yet CHANGE is the only thing in life that’s constant. WE HATE CHANGE.
Global Local Marketing – CHANGING OUR WORLD
We are all connected
More cell phones than toothbrushes
New Cell phones – 40 million a day
U.S. 9 out of every 10
A CONNECTED WORLD 24/7
Represents a fundamental shift in our society
58% of searches mobile
Hawthorn Effect 20% –
All change happens in a deep state of Unconscious
The term was coined in 1950 by Henry A. Landsberger when analyzing older experiments from 1927-1932 at the Hawthorne Works (a Western Electric factory outside Chicago). Hawthorne Works had commissioned a study to see if its workers would become more productive in higher or lower levels of light. The workers’ productivity seemed to improve when changes were made and slumped when the study was concluded. It was suggested that the productivity gain occurred due to the impact of the motivational effect on the workers as a result of the interest being shown in them. Although illumination research of workplace lighting formed the basis of the Hawthorne effect, other changes such as maintaining clean work stations, clearing floors of obstacles, and even relocating workstations resulted in increased productivity for short periods. Thus the term is used to identify any type of short-lived increase in productivity.
Every day examine your EFFICACIOUS BEHAVIOR