Every one listens to radio station WIFM
We are all connected Global Saturation
More cell phones than toothbrushes
Global Local Marketing
New Cell phones – 40 million a day
U.S. 9 out of every 10
A CONNECTED WORLD 24/7
Represents a fundamental shift in our society
58% of searches mobile
Digital Natives – Digital Immigrants
Games – later
If you can’t be first in a category – create a new category.
“Everything is Marketing” because we are constantly being judged.
Don’t Judge? Do Judge? XFactor?
Brain – operates at 8,100 bits per nanosecond with the 90 billion neurons in your
being, visually, auditory, kinesthetic, gustatory, and olfactory, simultaneously on a
conscious, subconscious, and unconscious level.
Meaning we love change… Habits Auto Pilot
Habits are Comfortable
Unconsciously we seek our comfort zone
We hire in our own IMAGE.
Hawthorn Effect 20% – all change happens in a deep state of Unconscious
Whether you think you can or think you can’t, you’re right either way.