Global Local

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Global Local

Global Local – Local Global

Every one listens to radio station WIFM

We are all connected Global Saturation

More cell phones than toothbrushes

Global Local Marketing

New Cell phones – 40 million a day

U.S. 9 out of every 10

            A CONNECTED WORLD 24/7

                        Represents a fundamental shift in our society

                        58% of searches mobile

      FAST PACE?






Digital Natives – Digital Immigrants

            Games – later


If you can’t be first in a category – create a new category.

“Everything is Marketing” because we are constantly being judged.

Don’t Judge? Do Judge?               XFactor?


Brain – operates at 8,100 bits per nanosecond with the 90 billion neurons in your

being, visually, auditory, kinesthetic, gustatory, and olfactory, simultaneously on a

conscious, subconscious, and unconscious level.









Meaning we love change… Habits Auto Pilot

Habits are Comfortable







Unconsciously we seek our comfort zone

We hire in our own IMAGE.


Hawthorn Effect 20% – all change happens in a deep state of Unconscious

Whether you think you can or think you can’t, you’re right either way.















By | 2018-04-07T09:39:17-05:00 October 3rd, 2011|SMARTCLASS|0 Comments

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