I was asked again today, “What is it you do Rossi?”, besides speaking engagements that is. I’ve Authored a best selling marketing book Dog Eat Dog & Vice Versa, written blogs and courses, curated content, as well as created and produced videos, worked with and served on advisory boards of Virtual Incubator, NuckTV, MonkeyBoyAir, and Venture Equities. But wait there’s more… so, I thought why not use this public forum to share the answer.
Why not just be a coach or consultant?
“A consultant is a person who uses your watch to tell you what time it is. A coach is a person who asks you what time you want it to be. And a mentor is timeless.” Hearing this, I became a Mentor. I then found that too much of my time was spent repeating myself.
So now…I call myself an Edutainer and Augmentor (Augmentor is a term I’ve coined like ‘Edutainer’). It means: To give honest verbal observation based on the time and truth I’m given. AKA no BS! The first meeting, ‘Discovery Call’, I share my expectations regarding listening, direct them to my 3.5-minute video on Listening Skills, and we make a decision to proceed. Thankfully I’m busy.
The original ‘Discovery Call’ is FREE.
Then we set a date to get down to work. The next scheduled call covers a lot of ground around a specific result. It’s not a lecture, it’s a communication. I give my ‘observations’, digest the conversation, recap all in writing, send to the client, and clear with a follow-up call.
For this I charge a per hour fee of ‘phone time’ only and guarantee results. If the client is unhappy with perceived value, I gladly provide a refund.
This is a rewrite of my first post to LinkedIn based on a call from a client saying, “Rossi, you sound flippant in your LinkedIn post and you didn’t give enough information regarding all you do. You’re not just an Augmentor, you change bloody lives!” Thanks Dave.