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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

By W. Chan Kim, Renee Mauborgne

Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

View on Amazon.com

Rating: Unrated

It will spread your mind from it’s tiny focus to the breadth and depth of the ocean. Reese and Trout said in their 22 Immutable Laws of Marketing, “If you can’t be number one in category create a new category.” Blue Ocean says the same except it says look deeper and find the new category.